Distilling 30 years of global marketing experience to help grow local businesses
Imagine if local businesses had access to the same marketing prowess as global brands.
Local Heroes is a marketing company dedicated to helping locally owned businesses grow, thrive, and invigorate their communities. We are based in Fife but we have been helping brands grow in Australia, China, the Dominican Republic, France, Indonesia, Singapore, the UK, and the USA
Helping local businesses punch above their weight
About Local Heroes:
Local Heroes is founded by former advertising agency CEO, Guy Hayward. Having led international advertising agencies and worked with global brands like Nike, Adidas, Microsoft, Volvo, BMW, Goldman Sachs, Nestle, Kimberly Clark, Mondelez, and HSBC, Guy is bundling all that expertise and knowledge and dedicating it to help local businesses punch above their weight.
Guy and his team of other community-minded marketers are dedicated to offering their marketing know-how to local businesses who are conscious of the products they make, the resources they use, who they serve, and the quality of life for themselves, their employees, and their community.
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Marketing doesn’t need a big budget. It can be that simple acts make a significant impact on business health.
Nor does it need jargon and complexity. A whole lot can be achieved by focusing on three simple questions:
How do we attract more customers?
How do we encourage them to come more often?
How do we better serve them?
Local Heroes is based in the East Neuk of Fife, Scotland, and provides marketing know-how to local businesses anywhere.
If you are interested in a chat about what we can do to help, get in touch.
Driving Growth
for Local Businesses
We help ambitious local businesses grow their visibility, attract more customers and build brands people genuinely remember.
We take a look at what you are currently doing and see what works and what doesn't.
We make simple recommendations on how marketing could improve your business.
We make the recommendations happen. This can be done working with you and your team or by us on our own
A Strategy Built
Around Your Business
Every successful project follows a clear framework designed to create long-term, sustainable business growth.
We start by defining your brand’s vision, purpose, and mission, in simple human terms. This sets the foundation for all marketing activity that follows. We tend to get to this quite quickly.
We land on powerful messages that resonate with your audience and reflect your brand's core values and your product’s strengths.
Our philosophy is to spend less on marketing but do it better. In a world where we can earn media, our approach is exactly that: come up with the stories that will earn earn the coverage. Once we have those stories, we identify the most impactful PR and social media channels to amplify your message and reach your target audience. We are currently testing an AI driven tool called PRophet that helps us identify the most relevant media list. A big focus is also your own channels – website and social media.
Finally, we develop a comprehensive communications plan that ties it together, ensuring your brand's voice is heard loudly and as cost-effectively as possible.
Ready to grow your business?
Let's build a marketing strategy that helps your business get found, stand out and win more customers.
What makes a Local Hero?
We work with ambitious organisations that care deeply about what they do. They're not trying to be the biggest—they're trying to make the biggest difference.
Family-Owned,
Passion-Driven
Our clients are businesses where founders or families still lead with passion, purpose and pride.
Community
Focused
Deeply rooted in the communities they serve and committed to creating lasting local impact.
Fearless in the
Face of Giants
Independent organisations with the confidence to compete against much larger brands.
Change
Makers
Organisations driven by purpose, constantly improving and making a genuine difference.
Think your organisation sounds like a Local Hero?
Specialist marketing for organisations
making a difference.
We bring decades of international marketing experience to organisations across a range of specialist sectors. Every project is different, but understanding your audience is always where we begin.
Sport
Governing bodies, golf, events and sporting organisations.
Education
Universities, colleges, research and knowledge exchange.
Luxury Travel
Private aviation, luxury travel and premium experiences.
Healthcare Technology
Healthcare, medical technology and patient engagement.
Engineering
Engineering, manufacturing and technical innovation.
Adventure Tourism
Visitor attractions, outdoor experiences and destination marketing.
Let's build something
remarkable.
Whether you need strategic direction, a creative campaign, or ongoing marketing support, I'd love to hear about your goals and how I can help.