Distilling 30 years of global marketing experience to help grow local businesses
Imagine if local businesses had access to the same marketing prowess as global brands.
Local Heroes is a marketing company dedicated to helping locally owned businesses grow, thrive, and invigorate their communities. We are based in Fife but we have been helping brands grow in Australia, China, the Dominican Republic, France, Indonesia, Singapore, the UK, and the USA
Helping local businesses punch above their weight
About Local Heroes:
Local Heroes is founded by former advertising agency CEO, Guy Hayward. Having led international advertising agencies and worked with global brands like Nike, Adidas, Microsoft, Volvo, BMW, Goldman Sachs, Nestle, Kimberly Clark, Mondelez, and HSBC, Guy is bundling all that expertise and knowledge and dedicating it to help local businesses punch above their weight.
Guy and his team of other community-minded marketers are dedicated to offering their marketing know-how to local businesses who are conscious of the products they make, the resources they use, who they serve, and the quality of life for themselves, their employees, and their community.
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Marketing doesn’t need a big budget. It can be that simple acts make a significant impact on business health.
Nor does it need jargon and complexity. A whole lot can be achieved by focusing on three simple questions:
How do we attract more customers?
How do we encourage them to come more often?
How do we better serve them?
Local Heroes is based in the East Neuk of Fife, Scotland, and provides marketing know-how to local businesses anywhere.
If you are interested in a chat about what we can do to help, get in touch.
““My mission is to distil my 30+ years of global advertising experience into immediately accessible and affordable marketing action that helps local businesses grow.””
What we do:
Driving Growth for Local Businesses
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We take a look at what you are currently doing and see what works and what doesn't.
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We make simple recommendations on how marketing could improve your business.
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We make the recommendations happen. This can be done working with you and your team or by us on our own
Our Approach:
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We start by defining your brand’s vision, purpose, and mission, in simple human terms. This sets the foundation for all marketing activity that follows. We tend to get to this quite quickly.
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We land on powerful messages that resonate with your audience and reflect your brand's core values and your product’s strengths.
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Our philosophy is to spend less on marketing but do it better. In a world where we can earn media, our approach is exactly that: come up with the stories that will earn earn the coverage. Once we have those stories, we identify the most impactful PR and social media channels to amplify your message and reach your target audience. We are currently testing an AI driven tool called PRophet that helps us identify the most relevant media list. A big focus is also your own channels – website and social media.
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Finally, we develop a comprehensive communications plan that ties it together, ensuring your brand's voice is heard loudly and as cost-effectively as possible.
Driving Growth for Local Businesses
Our clients are the Local Heroes, so what makes a Local Hero?
Family-Owned, Passion-Driven: Our clients are businesses where the founders or their families are still at the helm, steering the ship with heart and history.
Community Focused: Rooted in the communities that gave them life, these businesses are committed to giving back and growing where they were founded.
Fearless in the Face of Giants: They’re ambitious, not intimidated by big corporations, and ready to carve their own path to success.
Change-Makers: Eager to make a difference, these businesses are rewriting the rules to make things better.
Our Clients
