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Spotlight on Local Heroes: Stories of Innovation and Impact

Welcome to the Local Heroes News Page! Discover inspiring stories, exciting updates, and behind-the-scenes looks at entrepreneurs making a real difference in their communities. Join us and be inspired by the passion and creativity driving change where it matters most!

2024 Finalist - The Allica Bank Great British Entrepreneur Awards

Wow, what an honoUr! Being named a finalist for the 2024 Allica Bank Great British Entrepreneur Awards in the Entrepreneur of the Year category feels absolutely amazing. This recognition celebrates the incredible journey I've been on, the challenges I've tackled, and the passion I pour into my work every single day. It’s a huge shoutout to my creativity and my drive to make a real difference in the industry. It’s a big pat on the back that says, “Keep going, you’re doing great!” I’m super excited about this milestone and more fired up than ever to keep pushing the envelope, embracing new challenges, and striving for excellence. Here’s to innovation, growth, and the exciting road ahead!


Marketing expert who worked for Adidas and Nike launches Fife agency

Guy Hayward has more than three decades of experience in advertising, and wants to help local businesses thrive.

A Fifer behind advertising campaigns for global brands such as Nike, Adidas and Microsoft has launched a new marketing agency for local businesses.

Guy Hayward has more than three decades experience working for and leading international advertising agencies, including in New York.


A new agency focused on local businesses

Guy Hayward, who departed from Forsman & Bodenfors global CEO in 2021, has launched his own agency called Local Heroes. The Scotland-based agency will offer global marketing services but mainly focus on local businesses. Before his time at F&B, Hayward was a co-founder of 180 Global.